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'Playing Offense'

As some firms retreat in the face of the financial crisis, Baird successfully navigates the middle-market waters.


By Joshua Hamerman

November 3, 2008

All investment banks, no matter what their niches, are feeling the negative impact of the credit crisis. But amid all the upheaval, there are pockets of opportunity. In the case of middle-market firm Robert W. Baird & Co., the difficulties felt by bulge-bracket competitors have led to a recruitment goldmine. As Paul Purcell, Baird's chairman, president and chief executive, frequently tells his teammates, their shop 'is playing offense while everyone else is playing defense.'

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