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Good Sports

Institutions are increasingly looking to the sports world for potential investments; riding the Nascar wave?


By Ken MacFadyen

July 7, 2008

Some of the most notable names in private equity, Steve Pagliuca and Tom Hicks, have made personal investments in sports franchises, but rarely have these deal makers pursued similar bets on behalf of the firms listed on their business cards. Institutional money, though, may be slowly creeping into ball parks, race tracks and even soccer fields.

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